Knowing the value of specific keyword combination will enhance your online marketing for your business!

A question that gets asked a lot when talking about search engine marketing is “What is Short and Long Tail Keywords?“. Knowing and understanding the benefits of both short tail keywords and long tail keywords and how they both compliment your online marketing.

Let’s break down the two definitions:

What is a short tail keyword?

Short tail keywords generally target larger search groups and are less specific search queries.

Generally, people who search using short tail keywords are browsers and are looking for ideas rather than buying a product or hiring a business.

Examples of short tail keywords

kitchen design / red shoes / lounge suits / beach holidays

What is a long tail keyword?

Long tail keywords are a combination of 3 or 4 keyword phrase which is very specific to their need and your product or service.

Whenever customers use highly specific long tail keywords, they know exactly what they want and are ready to buy.

Long tail keywords are warm customers.

Examples of long tail keywords

bespoke kitchen designer Chelsea / red Nike shoes size 10 / 7 day all inclusive beach holiday Benidorm

Target both short & long tail keywords

When optimising your website in the search engines, you need to target both sets of keywords, this will bring in different combinations of visitors to your website.

Short tail keywords will bring in an abundance of traffic with not much new business.

Long tail keywords will bring in less traffic but you will get more new clients from those searches.

Below you will see a diagram that explains the two search terms and volumes of traffic from those search terms.

Short Long Tail Keyword

The value of long tail keywords

When you add value keywords to your search optimisation you will attract a certain type of customer, a higher value customer who will spend more with your business.

The end goal of all marketing is to increase your return on investment (ROI).

By showcasing your business to customers who will spend more on your products or services in the search engines your client value will increase.

To get the most out of your online marketing you must focus your online marketing efforts on long-tail keywords. This will increase your new customers and business ROI.

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